A brand’s true stature is defined by the caliber of its partners. Amii’s collaboration history is a chronicle of dancing with the world’s top creative forces, elevating it from a “designer brand” to a cultural platform.
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Resonating with a Master: Partnering with British futurist fashion master Hussein Chalayan for the “Future Shapes” collection. This was a meeting of design philosophies, not just commerce. Chalayan’s avant-garde concepts of deconstruction met Amii’s minimalist-playful DNA, creating timeless pieces.
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Researching with Academia: Collaborating with Central Saint Martins and three rising-star designers on the “City Projection” series. This demonstrated Amii’s commitment to nurturing new talent while infusing its own designs with cutting-edge academic perspectives.
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Reviving Heritage: The crossover with the Suzhou Museum was a landmark cultural endeavor. Drawing inspiration from classical art, Amii “translated” Eastern aesthetics into modern clothing, making wearability a form of cultural expression. These pieces are wearable art, showcasing the brand’s cultural confidence and depth.
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Each collaboration strategically engages with pinnacles of art, academia, and culture, solidifying Amii’s unique position as a creative nexus within China’s fashion industry.