For a mature brand, a single hit product is one thing; a coherent, full-scenario product system is the true mark of its prowess. Amii has successfully built a core system around three collections: Smart Commuting, Modern High Street, and Light Ceremony. They are distinct yet interconnected, serving the multidimensional lives of contemporary women.

• Smart Commuting (60% of offerings): The foundation and soul of the brand. It transcends stereotypical “workwear,” using rational lines and premium fabrics to create “restrained elegance” and an “inner sense of order.” It addresses the core needs of professionalism, quality, and comfort.

• Modern High Street (30%): The brand’s personality and avant-garde edge. With an attitude of relaxed defiance, it merges street elements with design, emphasizing “free expression” and “mix-and-match DNA.” It caters to the desire to showcase fashion attitude and personal style in casual and social settings.

• Light Ceremony (10%): The brand’s spiritual luxury. It pursues “effortless refinement,” finding a poetic balance between formal and casual, designed for moments that call for a touch of preciousness and special meaning.

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Forming a commercial matrix in a 6:3:1 golden ratio, these three collections ensure stable output of core strengths while maintaining the brand’s fashion edge and spiritual altitude, demonstrating strategic wisdom in balancing commerce and art.