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Modernist Minimalist Aesthetic

Less is More

A Touch More than Minimalism

A Touch of Thought | A Touch of Meaning | A Touch of Fun

Brand Impression

AMII a brand under the Ports Group, was established in 2008.
After over a decade of development, it has evolved from a single women's fashion brand into a cross-regional, diversified platform company in the fields of fashion, design, and creativity.
It has established a complete industrial chain encompassing brand building, product design, content creation, marketing, customer service, supply chain, and warehousing/logistics for fashion design brands and platforms.

Minimalism with Interest

Modernist Minimalist Aesthetic | Less is More | A Touch More than Minimalism
A Touch of Thought | A Touch of Meaning | A Touch
of FunOne of China's earliest original designer brands advocating Modernist Minimalist aesthetics.
The minimalist aesthetic championed by Amii extends beyond products to include architecture, art, fashion, and lifestyle concepts relevant to contemporary independent women.
Pursuing "Simplicity to the Extreme," making fashion more refined.
"Simplicity in appearance, elegance in taste and thought."

Target Audience Profile

Amii women's wear advocates a Minimalist-with-Interest aesthetic and ecological sustainability, pursuing a sense of fashion relaxation, intellectualism, and ease.
It integrates artistic elements into design, exploring balance between sustainability and aesthetics.
By choosing eco-friendly fabrics, reducing waste, and opting for more sustainable production methods, it positions itself as the optimal choice for women's styling, promoting a sustainable lifestyle.

Simplicity reveals a restrained eleganceRational lines outline the tension in the workplaceInner order and comfort coexist

Art Collaborations

Hussein Chalayan / Futurist Fashion Master from the UK
A "legend" unavoidable for anyone studying fashion design, his works are frequently featured in museums and textbooks.
In 2017, this minimalist-loving designer collaborated with the genetically similar Chinese brand
AMII on the "Future Form" minimalist collection.

Fashion Stylist & Photographer

A sought-after figure in Parisian fashion and art circles,
collaborating with international names like Karl Lagerfeld, Louis Vuitton, and Audi. A multi-award winner (e.g., Annual Most Followed Fashion Photographer).
Highly sought after by fashion media, magazines, and film directors.

Central Saint Martins

One of the World's Top 4 Fashion Design Schools

Renowned for producing famous fashion designers.
In 2017, AMII collaborated with three of its emerging designers – Sebastian Freeburn, Susan Fang, Rebecca Jeffs – on the "City Projection" series, a tribute to [Haza? - Assumed context from Chinese text].

Fashion Week Opening Show

Amii debuted its upgraded brand image at Guangdong Fashion Week with the #SALUTE TO DREAM opening show.
Set in a retro-futurist tone, the new AW collection featured more retro and aesthetically pleasing designs, aiming to touch the romantic and nostalgic inner world of contemporary new career women.
It showcased their diverse images, further interpreting their independent, confident, stylish, and multifaceted self-identity, lifestyle, and attitude.
This show focused on "Future Retro," capturing the subtle connection between retro eras and futurism. Using distinctly retro, modern, and gentlemanly designs as clues, it injected a new soul into the opening of this show